September 15, 2017
PR consultancy Glen King PR established in 2005, is a dynamic and friendly team of professionals based in the heart of Exeter’s City Centre, catering to a diverse portfolio of clients, large and small in a range of marketing sectors.
Long-established client, independent retailer Queenstreet Carpets & Furnishings (QSC) based in Alphington, Exeter, is celebrating 50 successful years as a family-run business. Glen King PR were tasked with the brief to organise a PR & marketing campaign to promote this significant milestone and help raise the profile of the brand and products.
QSC was established in 1967, by husband and wife, Malcom and Nikki Dixie - the pioneering duo were one of the first in Exeter to launch the selling of fitted carpets, bringing a new trend to the city. The business has grown since that time to include furniture, beds and accessories, and as well as shopping in-store, customers can also now purchase on-line across the UK. Today Queenstreet Carpets & Furnishings continues to be family-run by Nikki, her two sons, Mark and Gary Dixie and daughter-in-law Heather. In addition, two years’ ago, they expanded further with the opening of a second shop ‘CASA’, located on The Strand, Topsham.
Glen King PR devised a PR/marketing plan including the creation of a ‘Golden Ticket’ competition to run throughout the summer months of July, August and September to increase ‘likes’ to QSC’s Facebook page. Each Friday throughout the campaign a winner is announced for a £50 voucher and they will go back into the main draw for the chance to win the ultimate ‘Golden Ticket’ at the end of the competition. The PR mix included creation of press releases, social media and digital marketing as well as focused advertising. The Glen King PR team together with Associate Partner, Becky Millington of Inky Fox, used their joint expertise to generate a successful campaign, which culminates in early October with the drawing of the ‘Golden Ticket’ winner who will receive a £500 voucher towards the cost of a new sofa/ chair or bed they can choose from the extensive range of products in store at Alphington or Topsham... Our close working relationship with the local media, meant that QSC are gaining extensive promotion with editorials/ advertorials and advertising as well on-line social media. This together with GKPR taking all press photographs and creating a video of the two family members, brothers Mark and Gary Dixie being interviewed on the sofa in-store, reminiscing about how their Mum and Dad started the business, has ensured that the brief is being fully met.
The Golden Ticket free prize draw is running throughout the summer months, for the chance to win a £50 voucher every week and an overall winner for a £500 voucher towards the cost of a new sofa, chair or bed will be drawn at the end of September. All in keeping with the companies ‘Golden Anniversary’. To enter like and share Facebook www.facebook.com/queenstreetexeter.co.uk, or visit in-store at Queenstreet Carpets & Furnishing Alphington, or CASA in Topsham. Full T&C’s on www.queenstreet.co.uk.
Glen King, director – Glen King PR said: “Our innovative consultancy team has worked tactfully to effectively promote the launch of this significant 50th milestone celebration - from the initial launch press release through to the social media campaign of The Golden Ticket free prize draw. The draw has added value by raising the profile of Queenstreet Carpets & Furnishings to existing loyal and long-term clients, as well as new ones and increased footfall through social media, on-line and in- store with active participation.” She adds: “It’s always a pleasure working with this well-respected family owned business, who we have been helping for over 10 years.”
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